Hey, I’m Siena!
I am a senior marketing major at Xavier with experience in advertising, analytics, brand strategy and social media.
About me
I’m a graduating senior marketing student at Xavier University in Cincinnati, Ohio.
I’ve worked in both corporate and agency settings, including strategy roles at Duracell and FCB New York. In the classroom, I’ve also had the opportunity to collaborate with brands like Duracell, Sazerac, and W. Bradford (a local Cincinnati agency), developing and pitching brand strategies and campaigns.
My strengths include strong collaboration skills, building strategic campaigns, and translating consumer insights into impactful, creative marketing solutions.
Cheez-IT Intern Final Brief
I collaborated with other interns to create a full strategy and creative execution brief for a new Cheez-it product line targeting Gen-z.
Internship Sample Work
During the summer of 2025, I interned at FCB New York (now BBDO New York) as a strategist, where I worked on brands such as QuickBooks and Cheez-It.
Intuit QuickBooks Social Inspiration Brief
An analysis of social conversations and emerging trends around leaving corporate America along with unexpected themes shaping this movement for Intuit QuickBooks.
Intuit QuickBooks AI Inspiration Campaigns
Researched case studies on AI-driven campaigns, innovative digital activations, and strategic celebrity partnerships to identify impactful marketing approaches.
Duracell Campaign
Collaborated with classmates to develop a consumer profile and create a campaign aligned with the marketing funnel, including awareness, consideration, and conversion stages.
Xavier University Sample Work
While at Xavier University, I gained experience working with real clients across my coursework to develop clear, concise marketing plans for brands such as Duracell and Sazerac, as well as a local agency, W. Bradford.
Sazerac RTD Project
Conducted research and gathered consumer insights to develop a ready-to-drink product that met a category and specific consumer need, along with a supporting strategy and campaign.
W. Bradford
Crafted a concise activation for one of their clients, including a consumer profile, social media concept, and an overall tangible brand experience.